Mike has real world experience and has sold more than a billion dollars himself.
I highly recommend this for anyone in leadership or sales regardless of their level of experience. Sales has changed so much. Sellers now need to capture the attention of future buyers quickly and in ways they didn't have to before. I appreciate Mike Adams' book "Seven Stories Every Salesperson Must Tell" because most sellers do not have a group of stories at the ready nor do they tell enough stories to get buyers interested and excited. As Mike says, "Stories are the secret weapon of the best salespeople. Not only does he tell you what types of stories to tell, but he provides the "how" - with a framework and a story builder template.
When one can incorporate the fundamentals into sales opportunities that Mike guides you on, there is no doubt in my mind that more deals will come to closure and d your company will be differentiated. Mike Adams' Seven Stories Every Salesperson Must Tell is a brilliant handbook on storytelling for sales professionals that delivers the key elements missing in other works to make this highest form of selling both intuitive and actionable.
Highly recommended! If you are in sales and have not read this book by Mike Adams you should.!
The section below also quickly explains the difference between case studies and real customer stories. Mike explains that case studies are not stories. That's why they fall short. They fail to put the customer at the center of the conversation, lack emotional content and don't follow a story narrative.
Great book Mike! Highly recommend it to all sales professionals. True story.
Buy a £12 Family Day Ticket and save at local attractions
My twelve-year old daughter asked me what it takes to be successful in business. I reflected and responded that you must be alert to trends, street smart and be outstanding at sales. Selling yourself, your company and its key products. These things are not taught formally at schools. Story telling is a fundamental part of selling. We all recall the sales guy that could break the ice with a joke but its not the punch line, its the way a story is narrated that really matters.
Order the book
I highly commend Mike Adams book on story telling. Even for my twelve year old. In an era where we need to simplify the complex, storytelling is the conduit. This book brings insights and data together and shows us how to think differently and convey those thoughts effectively. Its about bringing back the long lost art of true communication stories! And its a great primer for all business people especially those who have a role to generate business. For years the art of storytelling has been underestimated or gone unnoticed. Finally a book that calls out story telling for its relevance, power and potential in the business world.
Of the thousands of sales books written every year only a few stand out as ground-breaking - only a few will stand the test of time. Mike Adams book Seven Stories every salesperson must tell is one of those. As the title would suggest it is peppered with compelling true stories that reinforce why storytelling is an essential sales skill and why we need to prepare and practice our seven stories.
How Much the Heart Can Hold: Seven Stories on Love by Carys Bray
And most importantly Mike Adams tells us how. He provides a very clear and structured approach to creating, practicing and delivering our stories, each at the appropriate time in the buying journey and sales process. This book is an outstanding read and the best sales storytelling book I have read. We have all heard the compelling story that moves us to action. Mike Adams in this book unlocks the secrets to creating and using stories with customers.
Mike Adams does an excellent job providing a framework that leads sellers to success. He discusses the key elements to stories and the importance of sharing these with prospects rather than boring case studies with bullet points. The bottom line: stories work!
Work up an appetite during your trip to Tynemouth and visit this locally-renowned restaurant in the heart of the village to sample its traditional fish and chips. Whatever you choose, kids can eat for a quid with a paying adult when you show your Family Day Ticket. Takeaway only.
You have Successfully Subscribed!
Only valid on day of Family Ticket purchase. The restaurant can be found on Collingwood Street, which is just a 2 minute walk from Central Station and a 5 minute walk from Grey's Monument. Offer excludes lunch and takeaway menus - not in conjunction with any other offer. Get 2 games of Lasertag for the price of 1 when you show your Family Day Ticket. Quasar is the No. Get your skates on and enjoy a fun filled sporting family day out to Whitley Bay Ice Rink! It's guaranteed to keep the kids entertained!
Offer not available for matchday tours.
Available for up to 4 people for one game - at least one junior required. Offer not available in October and December school holidays. None of our offers take your fancy? Fear not! There are plenty more days out to enjoy across the region - many of which are FREE! The fun and exciting way to keep your children entertained. Why not download and print some of our fun activities? Save with these 5 simple steps Choose which of our great days out offers you want to use.
Show your Family Day Ticket at the attraction when you arrive. Have a great day! Buy on the Go North East app.